Interesting take on how quickly allegiances can shift on the web, where there’s relatively less switching cost, and cool hunting is always looking for the site less traveled:

The other night I was driving my 17-year-old daughter, Grace, and her friend Tessa to a concert. A song came on the radio, and Tessa laughed. “I think I first heard that song on MySpace,” she said, “back when we all had MySpace.” Both girls broke out giggling. I broke out sweating.