February 2010
8 posts
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Shifting allegiances on the web →
Interesting take on how quickly allegiances can shift on the web, where there’s relatively less switching cost, and cool hunting is always looking for the site less traveled:
The other night I was driving my 17-year-old daughter, Grace, and her friend Tessa to a concert. A song came on the radio, and Tessa laughed. “I think I first heard that song on MySpace,” she said,...
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Honest and engaging corporate blogs (Part 2)
(See part one of this article)
Blogs are one of those “simple, yet so complex” online marketing tools. On one hand, if you can talk clearly and captivatingly with your customers about issues they care about, blogs can go a long way toward making long-lasting connections that build your business. You don’t need an outline, nor a proposal. Just write and make it real.
On the other...
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Winning the battle of 140,000+ apps
There you are, putting the final touches on an amazing iPhone application. It’s useful, straightforward, and appealing - and a dead-on match for the magical confluence of your business goals and your users’ wants, needs, and desires. And then you submit it to the iTunes app store, where it disappears into the void among the thousands of IQ tests, flashlights, and fart apps. So how can...
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Honest and engaging corporate blogs
Among other social media activities, executives at large corporations increasingly feel pressured to have a blog to communicate with customers and partners - but what does that mean? Blogs are informal journals of a sort, and have over the years become a popular way for people to engage in conversations with others in their industry or sphere of influence. But exactly how to have a conversation...